Search Engine Optimisation (SEO) means making sure the right people find your site.

Don't be fooled by companies that insist they'll get you on the first page of Google. That's simple to do. Spend money on a 'pay per click' advert. But what use is that, if the people sent your way (at your expense) are not potential users or customers?

Search engines rely on many different formulas to rank websites. One of the most common ways of pulling useful traffic to your site is using clean, accessible design.

The words you use and how you place them can make all the difference. Search engines give greater weight to headlines, so we advise you how to use them.

The text you use on screen will be very different to that used in print. Online, people spend less time reading and skim for keywords. Shorter sentences and useful body text that draws on keywords work in your favour.

We understand how to use keywords and meta tags and which other sites to target for reciprocal links and how to help your site rank well in results.

The design should be unobtrusive, yet convey a professional image. 'White space' is vital.

It should display correctly in all browsers (not just Internet Explorer) and across all popular platforms.

Search engines like all of this and rank you accordingly.